Branding
Whether you're starting a new business or it's time to refresh your look branding is crucial in getting customers' attention and maintaining it through consistency. Branding is more than a logo, it's a whole visual system designed to keep you looking uniform across platforms and time. Cheap branding can seem financially appealing but will leave you disappointed and looking to rebrand within a few years, leading to more cost and audience confusion. My brands have long-term staying power because of the meticulous research and reiteration process needed to create a solid brand.
