Executive Edge Branding

Exec Edge's mission is to help educate executives and other C-suite staff on how to improve and implement their leadership skills. The business is more abstract, so I had to get creative by using text and simple shapes to build a story. An open box was chosen to help illustrate the concept of open-mindedness. The two words, opposite of each other, evoke the image of one text casting a shadow onto the back wall to form the second word. This helps create symmetry and the box is then a unique shape usable in other branding items. Purple represents regency and also femininity a good balance of the owner's traits.