James Lake
A vodka born from passion and inspired by heritage. My goal was to create a clean, modern, and tasteful design that reflected owner Shawn's desire to provide a crisp and natural spirit, just as refreshing as his family's namesake lake. Coming in a series of flavors to suit any taste, each design pops on the shelf with a bold color and detailed illustration. Flanked by a watercolor background of the lake and wrapped in an elegant border the cool color label makes drinkers feel like they are on the water's edge. I created many different promotional and advertising assets to accompany the award-winning vodka in-store, on the shelf, and at the distillery.
